Jennifer Wang
Senior Human Interface Designer at , previously at Amazon and TripAdvisor
10+ yrs in B2C | AI/ML-Powered Personalization | XPLAT Product Strategy
Adept at leading teams, driving design vision, and launching high-impact products
Designing for business success & customer delight
Apple
Personal Siri (under NDA)
Equipped with awareness of your personal context and onscreen content, powered by Apple Intelligence, Siri will be able to help you in ways that are unique to you. Due to NDA, I can only share my role for this recent project:
Created system design guidelines for a consistent and personal Siri to be implemented across platforms
Defined the interaction rules, visual patterns, and design adaptations needed for the paradigm shift, while still honor the native platform conventions and usage context.
Identified hero use cases and created north star experience (a day in life) & interactive prototypes to demonstrate user impact.
Amazon
Intelligent Taste Profile
AI | Multimodal | Personalization
The design of the first working model of Alexa personalization experience, built on conversational AI.
Amazon
Alexa for Content Creators
Monetization | New Vertical | 0->1 Launch
The design of the end user experience with a new business vertical for content creators on Alexa.
TripAdvisor
In-Destination Companion
E-Commerce | Mobile App | UI
The redesign of post-purchase experience in the TripAdvisor native app, as a seamless travel companion and go-to solution for travelers in destination.
What it’s like working with Jen
“Jen thinks critically from a user-centric perspective and puts forth well thought out designs based on user research and data.”
“Communication with Jen was always seamless. If I needed to clarify or discuss something she was always there to listen.”
“Jen is very good at providing and receiving feedback, and exploring ideas that solve issues the product team presents - everything she does is very thoughtful.”
“Jen is one of the best designers I've ever worked with. Her designs are well thought out. And she carries projects through to the finish line.”
“Jen has very solid product instincts and is incredibly thorough.”
“Jen’s designs are always thoroughly fleshed out and she generally has reasons for everything she puts forth.”